About
Shepherd Strategies

Strategic Advisory 

Shepherd Strategies is a strategic advisory company that assists organizations in transforming policy awareness and public-sector programs into long-term business results. Our clients include companies that expand in controlled or policy-related settings without resorting to lobbying or political influence.

We are to assist our clients in knowing how government initiatives, social funding systems, and institutional architecture can contribute to innovation and sustainability over time. We also specialize in analysis, timing, and the quality of decisions that assist clients in determining what is practically attainable.

Shepherd Strategies believes that informed strategy and public investment can work together, not by chance, but by design.

What We Do 

White-Glove Strategy & Advisory 

Each engagement is specific to the situation, risk, and the client’s goals. You collaborate with senior strategists who are engaged in the strategy to execution stages, ensuring continuity, discretion, and accountability at each stage of the situation.

Strategic Advisory Without Lobbying

Shepherd Strategies assists organizations to work effectively in a policy-sensitive environment without lobbying or transactional government relations.

We support clients through:

• Message architecture 
• Reputation and narrative shaping
• Political risk analysis 

• Government engagement strategy 
• Crisis and rapid-response communications 
• Executive positioning and visibility 

The outcome offers reduced exposure and stronger positioning when the stakes are high.

Bipartisan, Practical, Trusted

We do not operate on ideology. We develop strategies that stand the test of time, and when stakeholders change, we ensure they stay believable, ready, and efficient despite the change of power.

Data-Led Decision Making 

We do not operate on vibes, gossip, or guesswork. Our guidance is driven by hard data, policy intelligence, and measurable indicators. Every recommendation is tied to research. Every outcome is clear and defensible. 

Clarity in a Political Environment

All recommendations are supported with research, policy intelligence, and quantifiable indicators. The advice clients receive is defensible, actionable, and suited to real-life circumstances, not opinions and guesses.

Elite Public Affairs Advisory for Leaders Who Operate at the Highest Level 

Our Team

Jessica Beeson Tocco 

President

Jessica is directly engaged with organizations operating in regulated and high-stakes settings in which access to capital, policy knowledge, and timing are critical. She help clients make complex public-sector systems executable so they can grow, innovate, and remain resilient in the long term.

She consults with multinational corporations, startups, and mid-sized companies on how to access non-dilutive capital, how to align strategy with regulatory realities, and how to effectively interact with public institutions, without lobbying or political influence. Her advice helps clients reduce doubt, avoid costly errors, and proceed with confidence.

The nature of her experience in various federal and state administrations means that Jessica can spot challenges before they arise and see the need others miss. With solid analysis, a long-term vision, and stable leadership, she is a reliable partner to the executive teams when their decisions have real-world implications.

William McGann, Ph.D

Chief Executive Officer  

Dr. McGann brings deep technical and executive leadership experience to clients facing complex growth, innovation, and capital-raising challenges. He has led global organizations through scaling, commercialization, and technology adoption, helping teams move from concept to execution.

Clients benefit from his ability to connect advanced technologies with real-world business strategy. His experience securing financing, improving operational efficiency, and creating shareholder value enables clients to make informed decisions around innovation, risk, and long-term investment.

With a background spanning applied physics, advanced technologies, and executive leadership at publicly traded companies, Dr. McGann helps organizations turn complex ideas into practical, defensible outcomes.

Colleen MacInnis 

Operations & Strategy

Colleen also oversees that Shepherd Strategies provides high-quality work on all engagements. She puts emphasis on clarity of operations, discipline of processes, and implementation so that clients can have a smooth working relationship and quality follow-up.

Her position helps facilitate the work of internal teams and client efforts through better coordination, improved efficiency, and smoother project flow. This working principle enables top advisors to remain strategic and enables clients to enjoy order, clarity, and quantifiable progress.

Colleen’s experience in leadership and education makes her practical and solution-oriented, and she helps organizations translate strategic objectives into sustainable outcomes.

In a world of sheep and wolves, we are the shepherds
In a world of sheep and wolves, we are the shepherds

Client Referrals & Successes

In a world of sheep and wolves, we are the shepherds
In a world of sheep and wolves, we are the shepherds