Jessica Beeson Tocco, President of Shepherd Strategies, was recently featured on Medical Millionaire — a leading podcast for medspa owners and medical aesthetics entrepreneurs hosted by Cameron Hemphill.

In the episode, Jessica and Cameron explore the evolving regulatory landscape facing aesthetic medicine providers and what it actually takes to navigate it. The conversation covers how regulations are struggling to keep pace with a rapidly growing industry, why providers have more power to shape legislation than they realize, and what proactive compliance looks like in practice — from understanding state-specific scope of practice to managing pharmacy regulations and contractor liability.

Jessica also speaks to the broader opportunity ahead, including the rise of functional medicine and hormone treatments as significant growth areas, and why providers who treat themselves as serious business owners — not just clinicians — are best positioned to lead.

Listen to the full episode below.