President of Shepherd Strategies, Jessica Beeson Tocco, shares her insights about how to “be kind, tell the truth, and do your best” in today’s shifting lobbying environment.

After leading one of the nation’s largest women-owned lobbying firms (A10 Associates), she launched Shepherd Strategies—focusing on real results via government data, grants, contracts, tax credits, and incentives; not endless meetings.

In this Friday Reporter episode, Jessica covers:

• Why earmarks killed the traditional model
• How funding actually flows today
• Influence vs. execution: what really matters
• Unlocking billions in public resources the smart way

Watch the episode, “Rethinking the Business of Lobbying,” below.